Details
This session steps outside technique and into running the business.
Key takeaways: maintaining high standards in business and staying consistent; how to set yourself apart from the competition; how to conduct a competitor analysis; how to source the best aftercare products and give homecare advice; how to build a loyal customer base; and how to maximize revenue through retail strategies. Presented by two speakers. Amy Carnelley is an Elleebana Master Educator and International Lash Lift Judge, triple certified in eyelash extensions, lash lift, and brow enhancement services, who trained under Otto Mitter and is a Certified IV Trainer and Assessor. Abi Draycott started in beauty at 16, ran a successful salon specializing in semi-permanent makeup, brows, and lashes in Leicestershire, UK, qualified as a trainer in 2020, and is now a certified Elleebana Educator across multiple disciplines. This webinar was recorded live, and you can rewatch it as many times as you like across a 3 month access period. No professional account required.